We often have a conversation with an existing client or a prospective client about their desire to go to the “next level” and helping them clarify what that means to them and their business. A major part of that conversation is knowing were your business currently stands and that leads to an understanding of what you already know about your customer.
Customers are more complex – and harder to understand –
Their loyalty is increasingly elusive as they look for faster solutions but strive to find that long term business partner – one that provides value in addressing their needs and desires.
Change breeds uncertainty and having a trusted set of systems and processes that provide customer analytics is an emerging competitive advantage. Customer analytics derived from an
Analytics can deliver a significant payoff. Research confirms that high-performing businesses are 5 Times more likely to use analytics strategically than low performers. Note: Visit http://bit.ly/1110tp-pdf for a PDF download.
Turning data into actionable insight is increasingly essential – and increasingly difficult. Next week and in future articles we’ll delve into principles and tools that are effective in launching or extending your customer analytics initiatives.
By knowing your customer better you gain a competitive advantage. Having a customer-centric mindset and strategy is the foundation and a CRM system is an enabler to get your business to the “next level.”
