Know Your Customer

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Zappos, the online shoe company owned by Amazon, rightly has a reputation for providing a great customer experience.

They also know their typical customer well, and provide the kind of fun, quirky experience she (and it is mostly “she”) wants.

But this can sometimes go a little awry, as it did with a recent order I recently placed with Zappos. They sent me a cheeky e-mail confirmation telling me:

We’ve received your order and can’t help but notice your impeccable taste! Your order details are listed below, and they look fabulous!

Which probably would have been just fine, had I been ordering anything other than a pair of steel-toed boots.

Republished with author's permission from original post.

Peter Leppik
Peter U. Leppik is president and CEO of Vocalabs. He founded Vocal Laboratories Inc. in 2001 to apply scientific principles of data collection and analysis to the problem of improving customer service. Leppik has led efforts to measure, compare and publish customer service quality through third party, independent research. At Vocalabs, Leppik has assembled a team of professionals with deep expertise in survey methodology, data communications and data visualization to provide clients with best-in-class tools for improving customer service through real-time customer feedback.

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