This one goes to the Dogs
#109 in the Green Goldfish Project – Zynga
Taken from a post by ABC news:
The San Francisco-based game technology company, is building a dog run on their roof for employees. Dog treats are everywhere, and pet insurance is included in the company’s benefits.
Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a YouTube video of Charlie Rose interviewing Zynga’s CEO Mark Pincus:
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.