Real Social Engagement Using the “Language of Pain” — Inside Scoop with Judy Mod of Social Gastronomy


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CustomerThink Founder Bob Thompson interviews Judy Mod, Principal of Social Gastronomy and President of Social Executive Council.

Key discussion topics:

  • the Social Web as a disruptive opportunity that is changing the order of industry leaders
  • how micro targeted marketing on social networks can create real engagement before buyers formally contact vendors.
  • closing the chasm between the prospect’s “language of pain” and seller’s jargon
  • why traditional marketing and sales reps are not the right people to develop relationships with early prospects on social networks
  • justifying Social Business applications with hard and soft ROI, and why it’s critical to “start with the customer”

Interview recorded Oct. 6, 2011.

Further reading / Resources:

Judy Mod
Judy Mod, Principal of Social Gastronomy, specializes in Social Buyer Target Marketing, Network Selling, Social Networking Strategy and Community Adoption, and Enterprise Social Business Programs. Judy has over 25 years in driving top line revenue through global sales, business development, marketing, strategic consulting and alliances/channels/partnerships roles. Judy is also President of the Social Executive Council, an organization for executive officer (CXO) or senior executives who are social leaders.


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