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Judy Mod

Judy Mod
Judy Mod, Principal of Social Gastronomy, specializes in Social Buyer Target Marketing, Network Selling, Social Networking Strategy and Community Adoption, and Enterprise Social Business Programs. Judy has over 25 years in driving top line revenue through global sales, business development, marketing, strategic consulting and alliances/channels/partnerships roles. Judy is also President of the Social Executive Council, an organization for executive officer (CXO) or senior executives who are social leaders.

Welcome to the Buyer-Centric Movement

In response to my last two posts, an "Open Letter to Buyers" and an "Open Letter to Buyer-Centric Organizations", I have tried to articulate...

Open Letter to Buyer-Centric Organizations

The last two posts, an "Open Letter to CMOs" and an "Open Letter to Buyers" have triggered a large number of pretty intense conversations...

Open Letter to Buyers

We owe you a mea culpa…. We've been seller driven, not buyer driven. We've focused on selling you what we think you need (what...

Real Social Engagement Using the “Language of Pain” — Inside Scoop with Judy Mod of Social Gastronomy

CustomerThink Founder Bob Thompson interviews Judy Mod, Principal of Social Gastronomy and President of Social Executive Council. Key discussion topics: the Social Web as...

Social Target Marketing for Complex Sales – Evangelism, Advocacy, Justification

As part of our process, we have built a three-part conceptual framework for social target marketing and the business impact that we believe is...

Open Letter to CMO’s – Social Target Marketing for Complex Sales

Not sure if you saw the "Open Letter to CMO's" in the Social Executive Council. The feedback we've received is that the post...

Open Letter to CMO’s

It has been awhile since I wrote my last open letter to the SEC, but my goal with these is to summarize important trends...

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