#912 in the Purple Goldfish Project was inspired by @JayBaer of Convince and Convert:
I had a chance to run into Jay at the PRSA International Conference in Orlando last month. Jay spoke at the conference and was the gracious host of a tweetup with Gini Dietrich of Arment Dietrich and Spin Sucks.
I asked Jay for his business card and he shared a purple goldfish. He gave me a bottle opener business card. A business card sized piece of metal with a hole for removing bottle caps. A signature calling card for sure.
Today’s Lagniappe (a little something extra thrown in for good measure) – Jay doesn’t whistle while he works . . . he walks. Check out his cool set-up. The additional scents are pure lagniappe:
Where is the lagniappe in your marketing? What’s Your Purple Goldfish?
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