Jay Baer has a signature calling card that will flip your lid


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#912 in the Purple Goldfish Project was inspired by @JayBaer of Convince and Convert:

I had a chance to run into Jay at the PRSA International Conference in Orlando last month. Jay spoke at the conference and was the gracious host of a tweetup with Gini Dietrich of Arment Dietrich and Spin Sucks.

jay baer business card can openerI asked Jay for his business card and he shared a purple goldfish. He gave me a bottle opener business card. A business card sized piece of metal with a hole for removing bottle caps. A signature calling card for sure.

Today’s Lagniappe (a little something extra thrown in for good measure) – Jay doesn’t whistle while he works . . . he walks. Check out his cool set-up. The additional scents are pure lagniappe:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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