It pays to work out here ClifBar


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Training takes on new meaning

#105 in the Green Goldfish ProjectClif Bar

clif bar green goldfish wellness #105

Taken from a post by ABC news:

The Emeryville-based nutrition company offers employees a half-hour of paid time to work out. Additionally, employees get 2.5 hours of free personal training.

Working out is not only encouraged at Clif Bar . . . it’s part of your workday. Tough to get motivated on your own? No worries, Clif Bar hosted over 1,600 classes last year. Add in a full locker room to clean up after your workout.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a YouTube video on Clif Bar HQ in Emeryville:

Wanna see Part II and Part III? Part III includes a tour of the gym.

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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