Is There a “Grand Unified Story Theory”?


Share on LinkedIn

Many managers ask their teams to “wrap a story” around their demos – and many teams struggle to find and use stories that meet this requirement. One tactic is to use a “day-in-the-life” as the story to bind together a range of tasks, functions and, potentially, multiple job titles.

The end result is not really a story, but is simply an organizational framework – and as such it fails to engage interest. How could it? How exciting is it, after all, to hear about executing one’s day-to-day job?

It may be, in fact, unlikely that a real story can be wrapped around most demos (there may be no “Grand Unified Story Theory”…!). Stories are often most effective to serve as punctuation, as reinforcement, and as alternative mechanisms for making ideas stick.

[More on Storytelling for Demos shortly…]

Republished with author's permission from original post.

Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here