Is “Not a Priority” Really “Not a Priority?”


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I had a discussion with someone recently around deploying an internal collaborative platform for their organization. It’s safe to say that this person was indeed a decision maker. I asked why this wasn’t an area of investment currently and the response he gave me was that it is “not a priority.” When I hear that I always get curious, “why is not a priority?” is usually my follow up question. After a discussion I found out that the reason this wasn’t an area which the company wanted to invest in is because some key team members didn’t understand the business value and because they were scared about having their employees engaging in an open internal platform. I asked if employees were ever consulted, if they did any research or looked up statistics, or have had in-depth conversations about this, the answer was no.

It turns out that “not a priority” turned into an education problem. It’s easy to give any type of answers to anyone, what you really want to get at is why that answer is being given so that you understand how to properly address the response, the rejection, or the acceptance. In this case, “not a priority” was the response, but it wasn’t the answer.

Republished with author's permission from original post.

Jacob Morgan
I'm a best-selling author, keynote speaker, and futurist who explores what the future of work is going to look like and how to create great experiences so that employees actually want to show up to work. I've written three best-selling books which are: The Employee Experience Advantage (2017), The Future of Work (2014), and The Collaborative Organization (2012).


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