Investing in Customer Service Starts with Employees


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Investing in employee’s is key to consistently deliver expectational customer service. Improving service quality and productivity can be achieved by improving employee morale and motivation.

Here are some ways to help achieve this:

  • Hire the right people – Focus on personality, those who show interest, enthusiasm and have a passion with working with people.  Ask the candidate to describe a time when a situation did not go as planned and how they communicated the negative news to the customer.
  • Survey customers on a regular basis – Find out what your customers think your employees are doing well and what they are lacking. The most effective way is to call customers directly and ask open ended questions for the best qualitative answers.  Analyze existing records or reports of customer complaints for trends. Survey results are an excellent motivational tool for employees.
  • Training – Employees require continuous training in order to be fully educated to deliver the best solutions to customers.  Consider lunch and learn training sessions.  The company flips the bill for lunch and trains employee’s on new products, services or procedures. Create a role playing workshop with real-life situations and discuss how situations could be diffused or handled differently. Employees that are continually trained helps build confidence when interacting with customers.
  • Meetings – Schedule regular meetings with your customer service team and ask employees prior to the meeting if their are issues that they would like to be included.  In the meeting , don’t limit time to just talk about business related issues, but take time to talk to your team on a personal level like finding out how they spent their weekend. This helps employees feel valued and cared about. The more you learn about employees personally can best help in relating and understanding fellow co-workers which in turn creates a well connected team.
  • Empowering employees – Don’t let employees get shoved into a corner without options when working with customers in delicate customer service situations.  Give employees a list of scenarios or tips on how to best handle customer interactions that pertain to the business allowing them to make informed decisions and provide exceptional service,  but ultimately let employees do what is required to satisfy a customer even if it does mean bending the rules from time to time.
  • Design an incentive program – Incentive programs can help employees enjoy their jobs more and happy employees tend to be more productive and work well with each other and customers.  Incentives must be significant and of perceived value to the employee. Have employees compose a list of rewards and vote on a rewards they would like to receive. Most importantly set goals based on performance objectives of the company that are both measurable and obtainable. 

When companies invest in their employees it shows that they care.  Invest in employees and employees will reinvest in their jobs.

Republished with author's permission from original post.

James Sorensen
James is a Customer Service Professional that is passionate about customer service and believes every customer deserves a positive experience. An effective problem solver with strong persuasive, communication, and customer relationship management skills.


  1. I really think that employee surveys are extremely important. Or any way to get employee feed-back, like annual reviews.

    If you know how to use what you get back from your employees and really care about them and your customers, you will know how to make things better for everyone.

  2. Thanks for commenting Gabriel.

    I agree employee survey results from customers is a valuable resource in getting employee feed-back.

    Your right you need to know how to use what your getting back. Looking at all surveys as a whole for trends can help determine improvements for everyone.

    Best Regards,

    James Sorensen


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