Internet of Things & Big data Analytics


Share on LinkedIn

We have entered the Digital Enterprise era.  All the businesses are aiming at reaching their Customers anywhere, anytime, any platform with any device.  All such smart devices or physical objects that are connected to internet & are continuously emitting data and communicating with each other is called Internet of Things (IoT).

You will find all these objects around you in your day. Your Fitbit wrist band is monitoring your sleep, waking you up at desired time, tracks your activity. When you go out for walking or jogging in the morning, your Nike shoes with built-in-sensor are collecting all the data and track your time, distance, pace & calories burned. 

All this humongous data is ideal candidate for Big data Analytics. Let us see how does 3 V’s of Big data comes into this scenario. All the data which is generated by these devices or things is voluminous or recurring at specific intervals.  This streaming data is “always in motion” so there is a velocity.  The variety is coming from all different sensors sending data.

Big Data will help make companies smarter, more progressive and give them a business advantage. You can have better control over your business with IoT by better tracking and better reporting. Let us see some examples. provides sensor based analysis of traffic on highways.  This when combined with Waze, a world's largest community-based traffic and navigation app, helping drivers avoid the frustration of sitting in traffic, cluing them in to a police trap or cutting 5 minutes off of their regular commute by showing them new routes they never even knew about. 

Great River Medical Center is one health care organization that's connecting many of its medical devices into a network using Microsoft's Windows Embedded, thereby enhancing the patient care by speeding delivery of medications, reducing an average 1.5 hour wait time, down to just 30 minutes. Getting the correct medication to patients faster has improved patient outcomes and reduced the rate of readmission.

With the Loxone iPhone app you can access, monitor and control your home from anywhere.

A food distribution company can use sensors in trucks that send temperatures, humidity; point to point travel times back to data center for further analysis.

Today's tech-savvy consumers have the option to shop whenever and wherever they want, including on mobile devices.

Retailers have lot of use of IoT & Big data. They can measure the real time customer traffic in & out of store with video cameras, current queue lengths, historical transaction data & footfall data to predict how many more checkouts to be opened. This helps improve the customer experience.

Utility companies have installed smart meters to monitor energy, water & gas consumption.

Airbus A380 has sensors that monitor the wear and tear of the flight in real time which helps in preventive maintenance of parts before they fail and increase operational efficiency.

As IoT becomes mainstream, it can play a big role into areas such as supply chain management. When customers' preferences or needs can be tracked in real time, businesses have the opportunity to react accordingly and immediately, with options such as dynamic messaging, pricing, or service delivery.

Republished with author's permission from original post.

Sandeep Raut
Sandeep Raut is Founder and CEO at Going Digital.He is ranked in top 10 global influencers and thought leaders in Digital Transformation.


  1. Service is the key to loyalty, so understanding the impact of service interactions is essential if you want to understand why customers are staying or leaving. Every service event should be part of the customer record, and it should be examined in the context of whether it helped bond the customer to the business or was a symptom of a coming split. f you’re a vendor, the idea of providing visibility is a winning notion. It’s what’s driven social CRM-related software tools and analytics to their current prominence within the market, and it’s why the “Internet of Things” is so alluring.

    The problem that these technologies purportedly solve is a lack of visibility — that is, the inability to understand what’s going on with customers, how customers relate to the things that businesses do, and how effective businesses are at influencing customers to let go of their hard-earned dollars.

    This is not a new problem — if there were an easy solution to it, no business would ever fail. Yet even with CRM providing the so-called 360-degree view of the customer, businesses continue to operate with significant blind spots.

    The issue may not be that significant things about the customer are invisible. Rather, it’s more likely that those things are visible, but businesses simply don’t know what they should be looking for. In that case, the provision of “visibility” is of limited value.

  2. 1 Since so many businesses and individuals rely on cloud services, data localization could change Internet usage dramatically. For example, data localization laws could require that cloud companies change the way they conduct business and in what countries they store data to optimize their cloud operations. They might no longer be able to service customers in every country in the world. -Inn the wake of revelations that the U.S. and UK governments regularly monitor private communications — including Internet usage, GPS data, and cell information — a number of countries are considering a new type of law called “data localization.”

    In the simplest of terms, data localization laws would require that businesses that operate on the Internet — including Internet service providers, companies with data operations, and cloud services that control and maintain digital data for business and individuals, including redundant backups — store that data within the country where the businesses are located, rather than on servers in other countries.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here