Interesting Infographics: What Content Types Should You Create


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Content marketing is both an art and a science – how, when, where, what, and to whom are all important questions when trying to figure out what type of content to create. Once you figure out those basics, you still need to figure out your theme, format, and length! A miscalculation can be the difference between a shareable nugget that spreads widely or a dud that goes nowhere. Knowing which path to take isn’t often easy. Luckily, Lennert de Jong and Venngage have put together this infographic providing an overview on how to create effective online content.

B2B marketers use, on average, 13 different content marketing tactics. When surveyed, B2B marketers listed their top five in order of effectiveness:

  1. In-person events
  2. Webinars
  3. Case studies
  4. White papers
  5. Videos

Each type of content marketing has its own benefits and costs. The infographic has a pretty comprehensive list – here is a brief overview of a few:

Company blogs

Pros include:

  • Community-building
  • Demonstrates thought leadership
  • Helps with search rankings
  • Low-cost and easy to start

Challenges:  If they aren’t updated regularly then it can detract from your online presence, making your company look disorganized or lazy.

Power tips: Incorporate interesting pictures and videos into your posts, write compelling headlines, and employ good storytelling and keyword use.


Pros include:

  • Demonstrates thought leadership
  • Helps with search rankings
  • Affordable to outsource

Power tips: Work with subject matter experts, and try to address specific, common problems in order to get the best response.


Pros include:

  • Great way to transmit a lot of information in an attractive manner
  • Highly likely to be shared

Challenges: They require design expertise, which can be pricey to outsource.

Power tips: Include them in guest posts, and offer embed codes.

Videos and podcasts:

Pros include:

  • Great for mobile users
  • Videos provide high engagement and conversions
  • Fun way to spread information

Challenges: A great video or podcast can be expensive to outsource, and higher quality offerings can take a lot of work

Power tips: Use high quality equipment. Publish full or partial transcripts for SEO. For podcasts, release on a regular schedule and hire people with excellent voice skills. For videos, make sure the content is fun, human, and relatable.

Case Studies:

Pros include:

  • Boosts your credibility

Challenges: Case studies are time-intensive.

Power tips: Conduct interviews so that you can include quotes, include specifics, and create podcasts and videos dedicated to the subject matter.

e-Books and white papers:

Pros include:

  • Demonstrates thought leadership
  • Acts as a lead magnet

Challenges: They are expensive to outsource, and take a lot of time and research to write.

Power tips: Repurpose elements of it for articles, webinars, podcasts, or videos. For white papers, include insights of industry leaders.

Knowing your audience and your purpose is important when deciding what type of content marketing to create, but it’s also important to know the pros and cons of each type. Hopefully this infographic gave you some food for thought when it comes to effectively getting your message across to your audience. Which types of content marketing have you had the most success with? Which type do you find the most challenging? Let me know!

What Content Types Should You Create Infographic

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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