Interacting With Angry Customers – Practical Tips For Any Associate


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No one likes to deal with angry people. It’s not fun in your personal life and it is certainly unpleasant when you are a frontline associate dealing with an angry customer. While most customers may know that you are not personally at fault as an associate, you do represent the company and often bear the brunt of the negativity.

So what are some of the best ways to help diffuse a negative situation? Here are some suggestions for not only showing the customer that you are ready to help them with their issue, but also to help you create loyalty along the way.

  1. Personalize the conversation. Be observant, compliment the customer on something that they are wearing that you like or ask them how their day is going. This will engage the customer and make them understand that you see them as a person, not just as a customer.
  2. Listen for the underlying emotion. Every customer has an emotion. They could be sad, happy, angry, frustrated, elated, excited, concerned, etc. Listening to why a customer is upset is the first step in demonstrating that you actually “hear” them.
  3. Relay the emotion. After determining the underlying emotion, say something like, “I hear you are frustrated, but I would like to help you with your issue.” This will almost immediately calm someone down. If you haven’t heard the correct emotion, the consumer will automatically say “I’m not frustrated; I’m really disappointed in the store’s policies. I have been a customer for years and they are treating me terribly”. At that point, saying “I’m sorry you are disappointed, but I would like to help you” will set the stage for a cordial exchange.
  4. Employ the word “help.” Saying throughout the conversation, “I would like to help you with that”, “I’m so glad that you are here (or called) so I can help you with that issue” or “you have come to the right place (or person)”, will send a strong message to the customer that you really do want to assist them.
  5. Be Flexible. Rules should be guidelines, not rigid policies that cannot be adjusted. Is it really worth losing a loyal customer who might spend $500 a year in your place of business over a $25 issue?
  6. Be Empowered. Make sure that your company has a policy which empowers you to make decisions regarding customer satisfaction, without a manager’s consent. Having a dollar amount whereby you can instantly make a customer happy and loyal can be a powerful tool to use when addressing customer complaints. When associates have little or no authority it’s a bad reflection on the establishment and does nothing to create long lasting customer relationships.

Most of us, whether we are in the customer service industry or not, have little tolerance for bad service. I know myself that I can get pretty angry and frustrated by robotic, indifferent or hostile service associates and unfriendly customer policies. But, I also know that if a representative really listens to my underlying emotion and offers their help, I’m eager to put a smile back on my face and see how the representative can make my day a bit better. I hope these tips will help make your job a little easier and your day a bit better as well!

Republished with author's permission from original post.

Richard Shapiro
Richard R. Shapiro is Founder and President of The Center For Client Retention (TCFCR) and a leading authority in the area of customer satisfaction and loyalty. For 28 years, Richard has spearheaded the research conducted with thousands of customers from Fortune 100 and 500 companies compiling the ingredients of customer loyalty and what drives repeat business. His first book was The Welcomer Edge: Unlocking the Secrets to Repeat Business and The Endangered Customer: 8 Steps to Guarantee Repeat Business was released February, 2016.


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