Informational Demo = “Real-Estate Tour”


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A Great Demo! Workshop participant recently equated educational and informational demonstrations with real-estate tours done by inexperienced (or arrogant) real estate agents. They drive you around showing you houses you have no interest in, wasting hours of your time and theirs.

A handful of simple questions asked before the tour would have made the trip much more targeted and worthwhile…!

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Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.


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