Infographic: What Does It Cost to Fail at Customer Experience?


Share on LinkedIn

When a company fails to deliver the customer experience a customer expects, customers are not shy about sharing their disappointment. When we experience bad customer service most of us will tell an average of 16 people about it. Apparently, 13 percent of us (that really angry 13 percent, you know the type) will tell more than 20 people. If those frustrated customers happen to be venting their complaints on Facebook or Twitter, they’re not just telling 20 people. In reality, they’re telling hundreds. That’s the kind of word-of-mouth brand traffic that can do real damage over time. (Source: White House Office of Consumer Affairs, Washington, DC)

In our latest infographic, we explore the impact that comes with failing to meet customer expectations. From lost revenue in abandoned purchases to the cost burden expense associated with acquiring new customers, see why poor customer experience can be an expensive mistake.

Click to find out about Aspect Social!

Republished with author's permission from original post.

Christine O'Brien
Chris O'Brien, Marketing Communications Writer, develops and designs content for a wide range of Aspect communications and social media applications. She continually monitors consumer trends to ensure that marketing messaging aligns with industry best practices and meets customer expectations.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here