Infographic – The Road to Customer-Focused Results


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Customer-focused initiatives should be all about generating results for your company. Of course, like many things, it is much easier said than done. Achieving results is a bit like going on a journey – there important stops along the way and there can be lots of twists and turns that make the trip more challenging.

Road to Results

For customer experience professionals I envision five primary stops on the road to customer-focused results – culture, strategy, intelligence, action, and change. Within each of these there are many other details – any one of which can be an obstacle that can slow down your journey or send you off course.

Click on the infographic to view a detailed look at nearly 100 elements that are important for customer experience professionals to navigate along the road to results.

Republished with author's permission from original post.

Patrick Gibbons
As senior vice president of marketing, Gibbons has global responsibility for definition, branding, and promotion of the company and its solutions. In addition, he works with market leading organizations to develop communication initiatives that engage employees around customer-focused strategies.


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