Customer retention is as important to company growth as is reeling in new prospects and business. The world of Groupon and Living Social has changed the ways we obtain and maintain fans that consume — and not just “like” — us online.
Enabling Loyalty vs. Preventing Customer Attrition
Some customers would be loyal no matter what their favorite brands did… People buy comfort, familiarity, hope and a promise they perceive. Brands are working to build relationships with their customers, to engrain their brand into daily life, to be a thread in the fabric of consumers’ daily life.
How are brands doing it?
Where are brands connecting with their customers?
Check out this infographic to find out.
