Are you over reliant on text in your marketing?
I’ve created this infographic to show how people interact with images and their importance in your communication and marketing.
For instance;
- Articles with images get 94% of views than those without
- 90% of information passed to the brain is visual
- Engagement on Facebook is 37% greater for posts with images over plain text posts
At times using images is simple, at other times it may take more effort from you. You may need to source stock images, take time out to take photos yourself, or contract a photographer.
Take a little extra time and work out what is visually appealing in your marketing efforts. It will pay dividends.
