Infographic: Engaging Customers With Images


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Are you over reliant on text in your marketing?

I’ve created this infographic to show how people interact with images and their importance in your communication and marketing.

For instance;

  • Articles with images get 94% of views than those without
  • 90% of information passed to the brain is visual
  • Engagement on Facebook is 37% greater for posts with images over plain text posts

At times using images is simple, at other times it may take more effort from you. You may need to source stock images, take time out to take photos yourself, or contract a photographer.

Take a little extra time and work out what is visually appealing in your marketing efforts. It will pay dividends.

photo marketing

Philip Atkinson
Principal photographer at London (UK) based photography company Ignite Images. Ignite Images primarily serve the corporate and events market in the whole of the UK.Being a small company Philip is also Chief Financial Officer, Marketing Executive and Social Media Specialist!


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