Infographic: 17 Tips for Generating Leads from Social PPC Advertising


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Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.

Which social media platform makes most sense for your business? What’s the difference between the various ad formats? How can you avoid sky-high bid prices while still optimizing ad performance? Is it best to start with CPM, or CPC? Learn the answers to these questions and more. Click on the infographic to view full size.


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Republished with author's permission from original post.

Howard Sewell
Howard has worked in marketing for 25+ years, and is president of Spear Marketing Group, a full-service B2B marketing agency. Howard is a frequent speaker and contributor to marketing publications on topics that include demand generation, digital marketing, ABM, and marketing technology.


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