Standing Up for Your Own
#38 in the Green Goldfish Project – ING Direct
Bad customers beware. ING Direct stands up to protect their employees.
Taken from a post by Earl Sasser and James Heskett:
An operating strategy based on a strong, effective culture is selective of prospective customers. It also requires the periodic “firing” of customers, as pointed out in our examples of companies like ING Direct, where thousands are fired every month. This strategy is especially important when customers “abuse” employees or make unreasonable demands on them.
Today’s Lagniappe (a little something extra thrown in for good measure) Here is a YouTube video on ING Direct with Forbes:
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. A green goldfish is the little signature extra. They help differentiate a company, increase employee retention, reinforce culture and drive positive word of mouth.
