If your business were to disappear, would anyone miss it?


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Here’s a related post to end the week on. As David Neeleman of JetBlue ended his talk at Stanford, he touched upon the importance of JetBlue to its employees and customers by asking the following question:“If your business were to disappear today, would anyone miss it? Would your customers miss it? Your employees?…”  According to Neeleman, the most rewarding part of his job is when people–employees and customers–come up and thank him for starting JetBlue. Take a look at this short two minute segment.

Here’s the takeaway: In the end, we’re in this for more than just the financial rewards. Whatever you do, always ask the question: If I were to disappear today, would anyone miss me? Your family? Sure. How about your close friends? Again, sure. But how about your community? If you can’t definitively answer ‘Yes’, then you may want to think about how you can better engage with your community to leave a more lasting legacy.

Republished with author's permission from original post.

Patrick Lefler
Patrick Lefler is the founder of The Spruance Group -- a management consultancy that helps growing companies grow faster by providing unique value at the product level: specifically product marketing, pricing, and innovation. He is a former Marine Corps officer; a graduate of both Annapolis and The Wharton School, and has over twenty years of industry expertise.


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