Huthwaite’s CEO Has A Few Questions For Me


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Last week I was interviewed for a podcast by John Golden, CEO and President of Huthwaite.

John had some great questions for me about a number of topics around sales effectiveness:

  1. Changes in the buyer/seller relationship, in buyer behavior, and the role of technology such as social/professional networking.
  2. The relevance of sales training given the changing nature of the buyer/seller relationship.
  3. Some the more creative ways some sales organizations sell.
  4. The relationship between sales and marketing.
  5. The greatest opportunities for a sales organization to differentiate itself in the eyes of a buyer.
  6. And a few predictions on where sales effectiveness goes next.

I think it’s a really good interview.  What do you think?

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Republished with author's permission from original post.

Dave Stein
Dave specializes in helping his clients win critical B2B sales opportunities as well as helping them hire the best sales talent.Dave is co-author of Beyond the Sales Process. He wrote the best-selling How Winners Sell in 2004.


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