Last week I was interviewed for a podcast by John Golden, CEO and President of Huthwaite.
John had some great questions for me about a number of topics around sales effectiveness:
- Changes in the buyer/seller relationship, in buyer behavior, and the role of technology such as social/professional networking.
- The relevance of sales training given the changing nature of the buyer/seller relationship.
- Some the more creative ways some sales organizations sell.
- The relationship between sales and marketing.
- The greatest opportunities for a sales organization to differentiate itself in the eyes of a buyer.
- And a few predictions on where sales effectiveness goes next.
I think it’s a really good interview. What do you think?
Filed under: Interview, Marketing, Technology, sales training
Tags: Huthwaite, John Golden
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