Human Psychology in Customer Service

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Customers aren’t robots, you can’t just recite instructions or feed it information. Customers are living, breathing, feeling individuals who need care, attention, and meaning when it comes to the experience we create for them in our customer service offerings.

The pace of how customer service is done has never been faster. We live in the instant age and instant is now expected when it comes to our customer service. This means that finding and delivering the right information customers expect has to be done quicker, faster than ever.

But for it to be done well, it needs to still be human. Real customer service is an intensely human experience between a customer with real needs and wants and customer service professionals who are trained consultants who can utilize informations, systems, and resources to help cater to the needs and wants of those served.

Republished with author's permission from original post.

Flavio Martins
Flavio Martins is the VP of Operations and Customer Support at DigiCert, Inc., a leading provider of enterprise authentication services and high-assurance SSL certificates trusted by thousands of government, education, and Fortune 500 organizations. Flavio is an award-winning customer service blogger, customer service fanatic, and on a mission to show that organizations can use customer experience as a competitive advantage win customer loyalty. Blog: Win the Customer!

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