How to Catch Your Prospect’s Attention via Email – and Then Lose It


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The subject line of his email caught my attention right away: “Hi Jill was hoping we may be able to help each other.”

His message continued in that theme. It was gracious, non-pretentious and curiosity-evoking. He pulled me in …

Hi Jill I was hoping we may be able to help each other.  We’re currently first level contacts on Linkedin and I hope you don’t mind my reaching out to you.

I’m interested in exploring mutually beneficial business alliances with you which may allow us to help each other build more business. And, I’d like to offer you 20% of the gross margin of any business you refer to me. Or, if this would be a conflict of interest, I’d be glad to make a donation in your name to your favorite charity.  

He then went on to explain the details of how that would work (which was unnecessary since I can do the math) and gave me a short overview of his company.

And then he totally blew it when he said:

Now that was my pitch :)  If you have a product or service that I can help you sell, please let me know.  I’d be glad to partner with you to help you sell your products or services to our client base if it looks like a good fit. 

Excuse me! I thought he was writing me a personal note. When I realized it was a canned email and he hadn’t ever bothered looking at my website, I deleted him as fast as I could.

I’m sure he thought he was being nice. I thought he was stupid.

Have you had similar experiences? What bugs you?

Republished with author's permission from original post.


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