How Emotional Intelligence influences how you behave on Facebook


Share on LinkedIn

How many Facebook friends do you have?

10? 125? 1000? The number of friends you have on social networks is unlikely to actually correlate to how many you have in real life. A recent study has found that the number of ‘friends’ you accumulate online is most likely to reflect your personality traits. The three personality traits found to affect how you behave on social networks are Extraversion, Emotional Intelligence and Machiavellianism.

Emotional Intelligence, which refers to the ability to identify and manage emotional states in yourself and other people. At Beyond Philosophy we believe an organisations Emotional Intelligence is key to their Customer Experience and how they interact with customers. How does your organisations levels of Emotional Intelligence, Extraversion and Machiavellianism play out online? When planning your social media properties, to what extent do they exist to help the customer, or just drive sales for your organisation?

Thanks to Tomas Chamorro-Premuzic, Ph.D for the link

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


  1. Great post and a topic which is right up my alley My company together with the Swinburne university Brain Sciences Institute has been doing a study on Social Media and the skills in Emotional Intelligence over the last eight months. We have our first meeting tomorrow to begin to develop a paper on the results. . I was also recently interviewed about the topic . I began the study as a result of realising that a number of businesses were having their staff use channels of Social Media which may not be appropriate for them.

    Earlier this year we released an e-Book which some of the readers of your post may be interested in “Developing an Online Social Media culture” which focuses on how Miroblogging in particular relates to the skills in Emotional Intelligence. It was offered free to anyone who has taken part in the survey but obviously we need to charge others (sorry about that)


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here