How Decisions Impact Customer and Company Growth


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There is an effect that noble decisions have on a company, its people and its customers. The decisions always seem to find a way back to their “sender,” to those who make them. Meaning, yes, the decisions deliver financially. Having a clear path for decision-making is one of the most potent arrows in the quiver of beloved and prosperous companies.

Beloved companies enjoy a personal relationship with their customers and employees that transcend others. Their connections are genuine.

In Driving Culture Change you will find posts profiling beloved companies and will see how substantially good decisions yield business growth and financial results.

Noble decisions also deliver beyond financial definitions of prosperity. The decisions of beloved companies create prosperity of the human spirit. Their decisions yield outcomes and actions that draw people to them. Employees stay and become increasingly valuable to the business. Customers become the army that makes them known and beloved in the marketplace.

Here are just a few examples. More will follow in 2013.

They Retain Happy, Engaged Employees

Customers Are a Beloved Company’s Biggest Champion; They Participate in the Business

Customers Beg for Beloved Companies to be in their Lives

  • People have organized local campaigns and signed petitions begging Trader Joe’s corporate headquarters to open a store in their town (and Trader Joe’s listens). Portland, Maine; Washington DC; and Nashville have stores due to neighborhood efforts.

Customers Swarm Their Openings

  • When IKEA opens a store, traffic must often be rerouted and dozens of police officers are engaged to help manage the crowds.

Customers Fuel Their Growth

  • Zara keeps their prices low and their customers begging for more because of how they’ve decided to design, produce, and distribute their ever-changing inventory.

Customers Want to Stay in Touch with Them Personally

  • Tony Hsieh, CEO of, has hundreds of thousands of people following him on Twitter. Why do people follow Tony? Because they know that he actually sends his own “tweets,” and they like following him in his daily life. READ: Why Does Your Company Tweet?

Republished with author's permission from original post.


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