How Article Marketing Will Help You Answer the Question, “What Makes You Different”


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What do you tell your prospects when they ask you “What makes you different from everyone else?”

Here’s what management consultant John Reddish does.

He tells his prospects to search the number of mentions he has on Google! Since John has hundreds of articles and other links, he looks like a rock star compared to his competitors!

I follow this strategy all the time. I actually have people calling me up asking – so does article marketing really work? I ask them if they’re by the computer right now. Then, I tell them to Google my name “Eric Gruber.” You’ll see hundreds of links with my articles.

If you do that right now, you should find on the front page my articles on Microsoft Dynamics,,, and many others.

I, not only use this strategy when I am trying to sell to new prospects, but also when I am speaking live on stage or on teleseminars. It helps me build credibility with my audience.

Remember, every time you write and submit articles, you increase your credibility and visibility – and that can pay off in many ways! But in order for this to work you must follow a few basic rules.

3 Article Marketing Rules You Must Follow If You Want to Increase Credibility and Visibility

Rule #1: Write and submit articles on a consistent basis.

Article marketing will NOT work if you just write articles and submit articles every once in a while. You should write at least one article per month. If you need help generating article ideas – check out my Instant Article Writing Templates at

Rule #2: Submit your articles to the top websites and ezines that your audience is going to every day for information that you can provide.

Don’t get me wrong, submitting to article directory sites like is good. It gives you more links and the more links you get, the higher you will rank in the search engines. But the article directory sites will not give you extra credibility. Anyone can get published there as long as you follow the site’s editorial guidelines. It will not make you an expert in the eyes of your prospects. So find the top websites that your audience is visiting and submit your articles to those sites.

Rule #3: You must provide unique information that proves you are the expert.

If you provide the same, regurgitated information as everyone else – how is that going to make you any different from your competition? It doesn’t! So, provide your top, expert information. Don’t be afraid to give your best material. By giving great information for free, people will automatically think, “Wow! If I’m getting this kind of information for free, the information that I have to pay for must be out-of-this-world. I must get it now.”

If you follow this advice, you’ll increase your credibility and visibility. And, you’ll be able to answer the question,” “What makes you different from everyone else?”

Eric Gruber
PR Leads
Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for Internet marketers, small business owners and entrepreneurs who want more publicity, prospects and profits. Now, he invites you to check out his squeeze page – and in return for your name and email address Eric will send you 3 of his favorite article writing templates. Claim your free instant article writing templates at


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