How to Use Free Mobile apps for Increasing Customer Engagement


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In today’s digital economy, is it necessary to promote business online and engage customers. Most of the customers use web or smartphones to search for products and services. Small business owners should focus on increasing digital presence to engage customers. You don’t have to worry If your marketing website is not ready or if you could not pay to build an app for your business. You can still use the following free web/mobile platforms for increasing customer engagement. Through this list, you will know top business listing mobile apps to increase traffic and build new customers. If your business is not registered on these mobile apps, you may be losing a big business and connectivity with existing customers. Get download these free mobile apps and start promoting your business.

1. Yelp

Yelp is a top choice of businesses in the USA. Yelp business listing is very helpful and it allows customers to quickly locate your business. You should setup your business profile in earliest way on Yelp to get leads and customer feedback. Yelp categorize businesses via categories, hot & new business, event spotlight, local yelp, featured collection and many more filters. You can sponsor your business on Yelp to increase customer engagement and get easily searchable on local search. You can upload business photos, services, products info and pricing. It works great for restaurants, professional services and retail stores.

2. Google My Business

Google My business is very popular service for business. Best benefit is that google will display your business in the google search. A business can easily setup a profile with pin location on map. You can display services, products, working offers, contact details and map location with google my business. Google My business also offer a basic webpage with all this information and you don’t have to spend money to create a website. Customer can view several photographs and videos of your product or services in Google search. Stay on top of communication and attend direct calls and quickly answer queries asked by your customer. A pin location can help user to navigate to your business location on Google Map to save your pin location accurate while setting up a profile. Customers can rate your business and leave reviews, which helps you to improve and also get better ranking in Google. A business with good feedback and ratings displays on top of the list and attract customers. You can download Google My Business Mobile App and manage everything from there.

3. Grubhub

If you are planning to open a restaurant, you must get on Grubhub. Grubhub allows your customers order food online or using the mobile app. Imagine, if you had to build your own website or mobile app to engage your customers? That would be too expensive to build your own and small business can get a good ROI. Gurbhub is a great solution for that. It has 19.9 million active users and serve in 2,200 cities in United States. It allows you to engage the millennials who like to use mobile apps for everything. With Grubhub you can boost your food delivery business and use its versatile marketing platform to reach out to customers via emails and coupons. It is not a pubic listing like Yelp and Google My Business, you should list if you own a food business. If you want to build your own food delivery app, here is a list of top mobile app development companies who can design and build a robust food delivery mobile platform.

4. SurveyMonkey

SurveyMonkey is the world’s largest platform to create surveys and invite your audience to provide valuable feedback. It is a powerful tool and allow customers to provide actionable insights. You can collect opinions from your customers and improve your services or product quality. It is highly recommended for popular brands and companies to check the reputation. Is your business highly recommended by customers? You should run your own market research and assess as well as track position in the market with SurveyMonkey. If you want to integrate SurveyMoney in your website or mobile app, you can contact a mobile app development company in the USA.

5. Facebook Live

Facebook Live is a great way for businesses to engage customers in real time. The best part of FB Live is that it is free to use, you don’t have to pay to go Live. You can use to reach out to and new audience and generate leads. You can also use it with your current customer to inform them about new services, product or company news. Whenever you have any news or update on product or service, you can go live and broadcast it simply. You may want to inform your audience in advance about your next live? It is recommended to have a strong script before streaming live on Facebook. People only like to view useful streaming since Facebook is much more video based social media app now.

6. Snapchat

Snapchat is one of the popular social media apps; however it has found value with business as well. Business use it as a marketing tool or customer support tool. With Snapchat Story feature you can attract and update your customers via short video and images. You can receive money through Snapcash and advertise via Snap Ads. You can create and sponsor a 10-second-long full screen Snap Ad video with call or link option. This way you can engage your customer. With Snapchat Business, you can setup, optimize and measure progress using Ads Manager tool. A good social media app developer will help you to create a user friendly and engaging mobile app.

7. SMS

SMS is still powerful tool to engage your customers with offers and deals. SMS is preferred method of several established business to engage their very loyal customers. Using SMS, you can engage your customers with deals, offers and discounts. It is not a very popular method in the USA, however, in Asia, it is quite popular.

8. Instagram – Advertising and Stories

Instagram has become very helpful for lifestyle business like barber shops, jewelry shops, cosmetics company, hospitality and similar businesses. Business use it for advertising and creating stories. Businesses post pictures and if it is very attractive, they can start gaining followers, who in turn become customers. Businesses also advertise on Instagram. You can create Stories Ads, Photo Ads, Video Ads, Carousal Ads and last but not least Collection Ads to promote your business. You can connect with 500+ million accounts on Instagram with Story feature.

9. WhatsApp

With WhatsApp Business, you can create a detailed profile which is different from a normal profile. WhatsApp Business is a direct messaging tool and allow businesses to interact with the client. It also has story feature to provide latest updates to your customers. There is no confusing with WhatsApp and WhatsApp Business. In short, the customer uses his regular What’s App and see your business account in his app. If you have to regularly communicate with your customers and be mobile, you should convert your account into business account to take each conversation professionally.

Piyush Jain
I am the CEO and Founder of Simpalm, A mobile and web technology company based in Washington DC. I started the company in 2009 and grew it to a team size of 60+ with a presence in DC and Chicago. We have delivered more than 350+ mobile and web products to our clients, which include startups, enterprises, and government. After getting my Ph.D. from Johns Hopkins University, I set out on a path of tech entrepreneurship and successfully built a tech company. I would like to share my thought leadership, business insight, and entrepreneurial know-how on technology with your readers.


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