How to Organically Improve Engagement on Your YouTube Channel


Share on LinkedIn

Do you want more subscribers on your YouTube channel? If so, you’re not alone. Many marketers and business owners use YouTube as a way to interact with their audience.

These opportunities can help you learn about the goals and pain points of your audience, which can help you build more valuable products and resources for your customers.

If you’re just starting your first YouTube channel, or not having luck growing and engaging with your subscriber base, you’re in luck. We are going to take a look at several ways you can grow your channel and improve the number of interactions you have with your customers.

Let’s dive in!

Encourage Channel and Email Subscriptions

There’s a good chance that you have an email list for your website right now, but do viewers on YouTube have a way to subscribe to your website’s email notifications. It’s worth noting that email marketing has a staggering 4,400 return on investment, making it one of the most effective ways to obtain and retain customers.

In the description of your YouTube videos, don’t forget to include a link to a landing page where visitors can subscribe for email updates. Sometimes, this addition will help catch the interest of consumers that viewed your videos and enjoyed your content but lost your channel in their feed.

Additionally, it’s vital that you mention in your videos that visitors should subscribe to both your email list and your channel. When you take this extra step you’re inviting people to engage with your brand in the comments section and your website’s contact page.

Create a Consistent Content Schedule

Regardless of your industry, subscribers will appreciate it if you create and announce a consistent content calendar for your YouTube videos. For example, if you tell people on your channel that you’ll post three videos a week on Monday, Wednesday, and Friday, you need to make sure you’re consistently uploading videos on those days.

Imagine if you had a friend who kept promising that you guys would hang out, but only showed up a quarter of the time, would you consider them a good friend? Most people see this kind of behavior as unreliable, and they will not hesitate to cut ties with businesses and channels that don’t hold up to their end of the deal.

It’s fine to change your schedule over time, as long as you send out an announcement through email and let them know in your current videos. If you’re able to deliver your videos on time, visitors are more likely to watch your video and engage in the comments section.

Engage with Fans on Social Media

Social media platforms like Facebook, Twitter, and Instagram are great for growing your YouTube channel. There are countless people on these websites having discussions, sharing viral videos, and looking for new brands.

If you’re willing to engage with your audience through these platforms, you’re more likely to see engagement in the comments section of your videos. Generally speaking, the people who follow your Twitter page are the same people that will watch your new video uploads.

When you start engaging on social media, you encourage people to go to your videos and comment. Online communities are typically built across multiple platforms and devices, with social media acting as the point where all these different ideas merge.

The best way to grow your social media channels, which will help you grow your YouTube channel, is by hosting an online giveaway. You can offer something from your online store, if applicable. Otherwise, offer something like an Amazon gift card, which is bound to bring in more subscribers.

Online giveaways are great opportunities to get subscribers to tag their friends, which helps spread brand awareness. The more people that know your brand exists, the more followers and YouTube subscribers, which results in more opportunity for engagement

Partner with Other Brands

Business and brand partnerships are fairly common on YouTube. Two channels with similar interests merge and create content together to share subscribers. For instance, an email marketing brand may produce content with an analytics brand because the two topics are closely linked.

You probably know plenty of channels relevant to your industry. Some of these people may have even inspired you to start your own channel. If you want to improve engagement, you should work with partner brands to create entertaining and interesting content.

One of the other benefits of this arrangement is you’ll build social proof with new visitors who find your channel through partner videos. When someone trusts the brand creating content with you, there is a better chance that they will see your business as reputable due to your partnership.


Building your YouTube channel takes time and effort. Don’t feel discouraged if you don’t reach a million subscribers in one month, or if your view to comment ratio is lackluster. You have to start somewhere.

Once you start forming partnerships, growing your email list, and engaging with your audience on social media, you’ll likely see an increase in your analytics. The key to keeping your numbers in the green is to consistently create valuable content for subscribers and engage with Subscribers at every available opportunity.

Syed Balkhi
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here