Do you want to learn how to get more YouTube subscribers? If so, you’re not alone.
YouTube is the 2nd most visited website in the world, with 2 billion people logging on every month. Once business owners figured out they could reach their audience on YouTube, they started creating channels. This decision makes sense, especially when you consider that 59% of online buyers look at sites like YouTube when they want shopping inspiration.
Due to the sheer number of creators on this platform, it’s not easy to stand out from the crowd. You have to go above and beyond if you want to be recognized by your target audience, I know this sounds daunting at first, but there’s good news. There are many small but meaningful ways to amplify your brand and get more subscribers, even if you just created your first business channel.
Today, I’m going to share several strategies businesses across all industries can use to get more eyes on their YouTube content and grow their subscriber count.
Are you ready? Let’s get started!
Create Search-Friendly Content
YouTube isn’t just the second most-visited website in the world; it’s also the second largest search engine. Millions of people use YouTube search every day to find entertainment, guides, reviews, new businesses, and much more. If you want to be recognized by your target audience, you have to optimize your profile and videos for relevant keywords.
There are a few ways to discover keywords for your channel. I suggest using YouTube’s autocomplete feature to find trending words, phrases, and topics. Simply go to the YouTube search bar and type the first few words in your targeted phrase. You’ll see a list of popular terms below the short phrase you typed. This information could help you discover new broad keywords or better understand what visitors expect from your videos.
You can also find high-quality keywords by checking out similar popular videos. The keywords you see used in these videos are there for a reason. People are searching for these words and phrases consistently. You might not be able to steal a ton of traffic from your competitors, but you can certainly get at least one of your videos to the top spot with this strategy.
It’s also important to choose engaging tags and frequently visited categories when uploading your video. You want YouTube to recommend your channel if someone is doing a broad industry search or a more in-depth look at a specific topic. Diversifying how you use your keywords in video descriptions, titles, and transcripts can help you draw new subscribers from surprising sources.
Engage Using the Community Tab
If you want people to subscribe to your YouTube channel, you should show that you’re willing to engage with your audience in between videos. The community tab is an excellent way to share helpful, fun, or interesting information with existing subscribers.
At the same time, your community posts will appear in YouTube feeds of people who may be interested in your brand, even if they’ve never seen your channel. In this sense, your community tab can help you stay engaged with people who know about your channel while tapping into a new audience.
You can use the community section of your channel to ask for feedback and improve your channel over time. For example, you could poll your subscribers by asking what video they want to see next. Based on their responses, you can create and schedule content that will keep subscribers engaged while drawing new traffic to your channel.
Live streaming used to be a strategy reserved for a small group of content creators, but times have changed. YouTube has now made it possible for anyone to stream for their audience.
It’s no wonder they made this feature so accessible. Surveys show that 91% of online users want more interactive content, and it doesn’t get much more interactive than a live video.
Depending on your industry and resources, there are quite a few different types of events you could host. Common live video events include:
- Product demonstrations
- Q&A session
- Educational webinar (like the first lesson from an online course)
- Industry tutorials or guides
Look through these options and choose topics that resonate with your target audience. For example, if you’re the owner of an email marketing SaaS, you may want to have a monthly live webinar where you teach your subscribers how to generate more leads.
These events will attract existing subscribers to your site. The added benefit is that live videos are more likely to organically appear in the results for someone who has never searched for your business.
Partner with Other Creators
Partnering with other content creators is an excellent way to grow your YouTube channel. You’ve likely seen some of your favorite creators work together to bring you things like product reviews, deep dives on industry topics, and announcements for upcoming collaborative projects.
When two channels create a video together, they share their audience. It’s wise to partner with creators who make content that aligns with your target audience’s goals and pain points without acting as a direct competitor.
For example, an email marketing SaaS may decide to partner with a web hosting company. Odds are, the person who needs a web host will also need a way to manage their email leads. These types of partnerships work so well because the products mesh together perfectly.
Think carefully about brands in your industry that may benefit from a partnership and reach out to them. Sometimes all it takes is a simple email to start your next big brand partnership.
Include Videos on Your Blog Posts
Another excellent way to grow your subscriber count is to direct website traffic to your YouTube channel. You can accomplish this task by creating video versions of your blog post and embedding them at the top of the page.
Not only will this strategy drive more YouTube traffic, but it can also improve traffic to your website. In fact, research shows that including a video version of your content on a blog post can increase organic traffic for that page by a whopping 157%!
Couple this statistic with the fact that 43% of people want to see more videos from their favorite brands, and it’s not hard to see why this technique is so effective.
I recommend starting with your most popular posts. Review your Google Analytics account and separate your top 10 articles. Create videos for those posts that include the base information plus a little something extra for people willing to sit through the video. Embed these videos on the 10 blog posts and see if you experience growth in YouTube subscribers and website traffic.
If your videos are high-quality and relevant, you will see some of the traffic from your website make it to your YouTube channel.
Are you looking for an alternative to this strategy? You could include your YouTube feed directly on the sidebar of your website with a social wall plugin. Adding a social feed to your website is a great way to show visitors that you have an active channel without pulling them away while they are in the middle of engaging your online store.
Back to You
There you have it! Growing your YouTube channel takes time and effort, but it’s something that can help business leaders and young entrepreneurs across all industries. If your goal is to connect with more customers and to stay on top of the latest industry news, YouTube is a marketing resource you can’t afford to miss.