Hotel rates – slip sliding away?


Share on LinkedIn

With few exceptions hotel rates around the world seem to echo the lyrics of the 70’s Simon and Garfunkel song, Slip Sliding Away where the due croon “You know the nearer your destination, the more you slip sliding away”. The proximate cause remains the flaccid global recovery but in many destinations from New York to New Delhi it is the near exponential growth in inventory coming on line even as there are whiffs of a nascent economic recovery.

At the end of the first quarter of this year PKF research and more recently  Advito, the travel consulting unit of BCD Travel both predicted, on average, decline in hotel rates through the rest of this year. Advito now predicts rate declines ranging from in a number of markets from a low of 1.6% in North America to 4.5% in China. Curiously, in India, a market that has often been touted as the growth market for hoteliers and developers of all stripes, declines in rates brought about by a surge in  supply combined with a decline in foreign tourist travel, rates have been hiked by 25% by the domestic hotel association. That move would have been deemed illegal were it to have occurred in the US, Australian and a number of other countries. 

In the US, particularly in New York City, occupancy growth brought about by strong tour and travel trends has been accompanied by anemic rate increases which may well see a plateauing if not sliding given the fact that supply shows no sign of abating as noted in a recent Wall Street Journal article aptly titled “Room for All? Rush of Hotels Check Into City“. With an “8.5% expansion of the city’s room supply” per Lodging Econometrics for the first six months of 2010 alone, the resulting outward shift of the supply curve necessarily causes a decrease in the equilibrium price. Rates are likely to be further depressed if the distressed hotel scenario gets bleaker as a consequence of lenders being forced to face up to declines in hotel values resulting in loan defaults that inevitably have a negative impact on hotel rates. And there are ominous signs with regard to the latter, as Fitch noted last week that “hotels had the highest delinquency rate in June at 18.6 percent”.

The foregoing is of course, good news for the travelers, both corporate and tourists, as affordable hotel rates compensate for rising air fares brought about by an uptick in airline load factors. Eventually, perhaps in 2012 once the influx of supply has been absorbed, hotel rates too will stabilize and will start to tick upwards.

Republished with author's permission from original post.

Vijay Dandapani
Since August 1993, Vijay Dandapani, the President and Chief Operating Officer of Apple Core Hotels, has been instrumental in the company's growth and development, including acquisitions, six hotel renovations and the implementation of state-of-the-art computer systems. A hotel industry veteran, Dandapani, is also a member of the Board of Directors for the following associations: Hotel Association of New York City, NYC & Company, NYSHTA (New York State Hospitality & Tourism Association), and the International Hotel Motel & Restaurant Show at Javits.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here