Little things count in The Big Apple
#470 in the Project comes courtesy of Lisa Church
“As a CXO (Chief Experience Officer), keeping an eye out for “purple goldfish” is an obsession and a passion! One of my favorites is the Hotel Mela in NYC. They offer a “Desires” Club for guests that allows you to select your favorite snacks and soft drinks, which you find awaiting you in your stylish room when you arrive. Each day of your stay, your favorites are left in your room along with a personalized note. The Hotel periodically asks you to update your “favorites” (via email) to ensure they are still meeting your Desires. Now that’s unexpected service!”
Today’s Lagniappe (a little something extra) – One of my favorite NY restaurants is a little place in Little Italy called ‘La Mela’. For those of you who don’t speak Italian, it means ‘The Mela’. Actually it means ‘The Apple’. Appropriate for NYC. Here is closer look at Little Italy:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
Here are the basic ingredients / r.u.l.e.s of a purple goldfish:
Relevant, Unexpected, Limited, Expression and Sticky.
Where is the lagniappe in your marketing? What’s Your Purple Goldfish?
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