Hollywood Flick Goes Multi-Channel


Share on LinkedIn

Multi-channel marketing just got more innovative! Movie director Wes Anderson is releasing, tomorrow, a 13 minute short on the Internet called “Hotel Chevalier” as a tool for pre-marketing Saturday’s release of his new flick, “The Darjeeling Limited.”

“Hotel Chavalier” is designed as a “preequel of sorts” that was made a year before “Darjeeling” began filming. The short features Natalie Portman, who will no doubt wins some eyeballs because of her extended nude scene 🙂 Her character makes only a cameo appearance in “Darjeeling.”

But guess where the “Hotel Chevalier” premier will be held? At Apple stores in NY, Chicago, San Francisco and Santa Monica! And starting Wednesday, it will be available as a free download on Apple Inc.’s iTunes Web site.

Look for more film makers (and studios) to follow suit. Wes Anderson is showing the industry some new moves to leverage movie buzz.

Jill Griffin
Griffin Group
Jill Griffin is a "Harvard Working Knowledge" author of three books on customer loyalty. She serves as public board director for Luby's Cafeterias, Fuddruckers and Jimmy Buffets' Cheeseburger in Paradise restaurants. Microsoft, Dell, Marriott Hotels, Ford, Toyota, Wells Fargo, IBM, Subaru are a few of the clients served since she hung out her "Loyalty Maker" shingle in 1988. Jill delivers customized keynotes worldwide. Sign up for her monthly loyalty tip at www.loyaltysolutions.com.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here