Holiday Carol: Here We Come A-Nurturing

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Creative Commons by Accidental Hedonist



Here we come a-nurturing
Among the leads so green;
Here we come to qualify
And information glean!

REFRAIN:
Our sales folks won’t say boo,
‘Til you’ve scored all the way to
A threshold that means you’ll buy
What we want to sell to you
Then they’ll call
And won’t seem like a yahoo.

And when you’ve finally registered
For that next webinar,
We’ll know we’ve gotten ROI
For spending like a czar!

REFRAIN:
Our sales folks won’t say boo,
‘Til you’ve scored all the way to
A threshold that means you’ll buy
What we want to sell to you
Then they’ll call
And won’t seem like a yahoo.

You’ve been in our database
For what seems years and years
But we will keep emailing you
‘Cause we are marketeers!

REFRAIN:
Our sales folks won’t say boo,
‘Til you’ve scored all the way to
A threshold that means you’ll buy
What we want to sell to you
Then they’ll call
And won’t seem like a yahoo.

Sung to the tune of “Here We Come A-wassailing

Republished with author's permission from original post.

Joseph Zuccaro
Joe Zuccaro has over 25 years of experience in Marketing and Sales with B2B product and service companies, including pre- and post-IPO technology companies. He is a solid believer in measuring Marketing and the need to relentlessly make Marketing provide calculable value to Sales and Management. Joe is the Founder and President of Allinio LLC, a Marketing Automation professional services firm helping organizations plan and implement web-based technologies to better gather, store, analyze, share, and act upon data that maximizes marketing ROI and drives higher revenue.

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