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[Republished from the original submission by Stan Phelps at 12most.com]

July marked the 75th anniversary of the Oscar Mayer Weinermobile. The 13 foot weiner was one of the pioneers of mobile marketing. It worked long and hard touring the country to engage consumers where they eat, lived, worked and played.

Courtesy Oscar Mayer

Today it has doubled in size. Six weiners criss-cross the country evangelizing the brand. Those lucky college grads selected for the task are appropriately called ‘hotdoggers’.

[Sidebar – they hand out weiner whistles at each event, #362 in the Purple Goldfish Project]

Enough background, let’s have a look at 12 of the most awesome examples of custom vehicles in the history of mobile marketing:

1. The Pep-o-mint Car

Product Replica: This idea was totally out of the box.


2. Zippo Car

Product Benefits: The Zippo Car lit up the roads back in the day.


3. The Clydesdales

Heritage: These iconic symbols and Super Bowl MVP’s of the Budweiser brand define the term ‘horsepower’.

Anheuser-Busch clydesdales

4. The Stagecoach

Tradition: Not to be upstaged by the Clydesdales, Wells Fargo draws upon its heritage of once owning the Pony Express with their iconic stagecoach.


5. Go Fish

Personality: This is near and dear to my heart . . . the Pepperidge Farm Goldfishmobile

Goldfish mobile

6. 3 Kisses

Replica: The Hershey Kissmobile. Sweet motoring.

Hershey's Kissmobile

7. It’s Mr. Peanut to You

Character: He’s over 100 years old, wired for speed and completely nuts.

Planter's Nutmobile

8.Taking to the skies

Larger than life: It’s a bird, its a plane … its the Goodyear Blimp

goodyear blimp

9. Kicking it up a notch

Novelty: Marshalls Department Store red stiletto.

Marshalls Stiletto

10.A big truck

Larger than life: Tonka takes it up a notch

Life sized Tonka Truck

11. Bringing a campaign to life

Symbol: Coors rolls in on the rails.


12. Army Virtual Experience

Go Big: Four 53 foot trailers and a colossal inflatable.

army virtual experience

Any custom vehicles I’ve missed?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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