Hidden Failures – Abandoned Twitter Business Accounts


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Several times I’ve noted that the few business successes that occur involving social media are repeated over and over, even when they aren’t real successes, while the failures are silent and unnoticed. The social media pundits and evangelists don’t seem to want to deal with that. So, here are a few specifics, garnered from the list of people I follow and am followed by via my @socialmediabust Twitter account.

Thes are accounts (along with particulars – followers, # of tweets, and last post) that have “gone dark” recently.

Carbon Advice Group:25k+ Followers, 341 tweets, dead for 6+months

Attention Age Media: 115 followers, 304 tweets, dead for 5 months

Influence Engine: 1214 followers, 85 tweets, dead for 5 months

Small Biz Loans: 715 followers, 475 tweets, dead for 5 months

Social Media SEO: 1515 followers, 64 tweets, dead for ~5 months

The Korr Group: 9 followers, 36 tweets, dead for 3 months (well, that was quick)

HugePLRprofits: 6033 followers, 7 tweets, dead for 10 months

Jooclub: 10854 followers, 98 tweets, dead for 7 months

New Biz Hosting: 762 followers, 71 tweets, dead for 5 months

and on and on.

Before you comment be aware that we purge our Twitter lists regularly to remove inactive accounts, so we don’t have older accounts that have given up, but trust me, we’ve seen hundreds and hundreds of businesses who have given up on Twitter, many of them with large followings where they have clearly made major commitments to Twitter, and failed.

I’m just presenting these to help people understand the idea of invisible social media failures and to drive home the point that successes, the few and far between are talked about so much that it seems everyone is succeeding, and that the failures that clearly outnumber successes simply “go dark” silently and invisibly.

Stuff that’s good to know if you want to make decisions about business and social media.

Republished with author's permission from original post.

Robert Bacal
Robert began his career as an educator and trainer at the age of twenty (which is over 30 years ago!), as a teaching assistant at Concordia University. Since then he as trained teachers for the college and high school level, taught at several universities and trained thousands of employees and managers in customer service, conflict management and performance appraisal and performance management skills.


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