Hey marketing, can you sleep at night?


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It’s one thing to have shared goals between sales & marketing. A common definition of a qualified lead. A coordinated effort for lead generation and follow-up.

It’s quite another thing for marketing to share responsibility for sales. To share the anxiety. Share the terror.

The point here is fairly simple. Until marketing has the same end-of-month and end-of-quarter anxiety as sales, it’s hard to believe there’s true alignment and shared revenue responsibility.

That may be a high bar of sales and marketing alignment, but isn’t a bad idea either.

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.


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