Here’s to the Heroes. A purple goldfish served up to those who serve


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Anheuser Busch . . . This Purple Goldfish is for You

I had the opportunity to meet Zoetica’s Kami Huyse @kamichat at NewComm Forum. She is smart and engaging. Kami wrote about lagniappe as one of her goals way back in 2006.

She shared this Purple Goldfish which is a nice little unexpected extra as a ‘thank you’ to our military:


“Throughout 2010, members of the military and as many as three direct dependents may enter SeaWorld (client), Busch Gardens or Sesame Place parks with a single-day complimentary admission. One-time per year. they have done this for the last three years.”

For more information on the program

Today’s Lagniappe (a little something extra) – Kami gave me a great second example. I love the spontaneity of this one:

#345. And, for stranded European passengers in Orlando due to the Ash cloud, they are offering one free admission per stranded passenger

In Search of Your PURPLE GOLDFISH. ‘Give your customers something to talk, tweet, blog and post to Facebook about’ Click here to download the FREE eBook.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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