Here’s the mind-set needed for generating power statements


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Here’s the mind-set needed for generating power statements:

  • Don’t sell drill bits. Sell the perfectly smooth holes they create.
  • Don’t sell printing. Sell the brochures that will reflect your prospect’s image and impact her sales.
  • Don’t sell cars. Sell the prestige and status you’ll have, or the smooth ride.
  • Don’t sell insurance. Sell safe, financially-secure families protected from tragedy.
  • Don’t sell eyeglasses. Sell better vision and a stylish look.

Power statements have several purposes and can serve many needs in completing and solidifying the sale.

*Excerpted from Jeffrey Gitomer’s Sales Bible: The Ultimate Sales Resource

Republished with author's permission from original post.

Jeffrey Gitomer
Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude.


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