Have You Heard the Buzz?


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Less than a week ago Google launched Google Buzz.  Just two days after the launch, Google reported on their blog that there were over nine million buzz updates posted from mobile devices alone – that’s a rate of 200 mobile posts per minute.

Did you know that Attensity now listens to Google Buzz in addition to the over 110 million blogs, 20,000 online mainstream news sites, Twitter, rich media sites (like YouTube), review sites, and other social media sites we already were monitoring? We now cover approximately 4.5 million Google profiles and our system is automatically and rapidly building on this number, prioritizing the most active profiles. We will be looking to extend this coverage to include Buzz comments as well in the coming weeks.

Attensity also allows you to analyze “internal” customer content from your surveys, CRM systems, private web communities from providers like Lithium, and other information to gain a 360-degree view of your customers.

And unlike most social media monitoring tools, which use fairly unsophisticated keyword analysis for reporting, Attensity automatically analyzes and extracts cries for help, compliments, complaints, at-risk behavior, intent-to-purchase behavior, conditional behavior (“if it did this, I would do that”), and so forth, along with deep clausal sentiment analysis that provides C-level reporting and explains the “whys” behind the buzz.

To learn more, contact us.

Republished with author's permission from original post.

Michelle deHaaff
Michelle leads marketing at Medallia, the leader in SaaS Customer Experience Management and has over 18 years of experience in marketing, branding, product management and strategic partnering in Silicon Valley. Michelle came to Medallia from Attensity where as Vice President of Marketing and Products she led the transformation of the brand and the products to be the leader in Social Analytics and Engagement. Michelle also led Marketing at AdSpace Networks, was a GM of Products at Blue Martini Software and worked at Ernst & Young as a CRM practice manager.


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