Have a Blue Christmas . . . with a Purple Goldfish from DIAGEO & Johnnie Walker


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#990 in the Purple Goldfish Project comes courtesy of the folks at Johnnie Walker:

johnnie walker blue custom engravingJohnnie Walker provides Complimentary Bottle Engraving at selected locations. I came across the engraving kiosk at Grand Central Terminal in New York City.

If there’s not one within your driving radius, you can order by phone at 1.877.JW.BLUE.LABEL or order here online.

Today’s Lagniappe (a little something extra for good measure) – Here is a video from 3 minute Ad Age. The piece on Johnnie Walker starts at 2:05:

How do you stand out in the sea of sameness and go the extra mile with a signature extra like Johnnie Walker? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your Purple Goldfish?

Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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