Hard Rock leaves a little something extra on the pillow

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Stan Phelps
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Hard Rock Hotel Universal Orlando Resort#762 in the Project is taken from a post by Lou Imbriano:

Hard Rock Hotel at Universal Studios Orlando

Hard Rock Hotel Guitar Pick“Another fun amenity of staying at the Hard Rock Hotel at Universal is that instead of finding mints left on your pillow each night before bed, you discover guitar picks, funky bracelets, or smiley faced super balls, giving a new meaning to “have a nice day”.

Today’s Lagniappe (a little something extra for good measure) – In honor of April Fools Day, here are 3 classic pranks:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
9 INCH marketing
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.
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