Brand recognition through consumer engagement is becoming one of the biggest hits in marketing. Loyal customers drive out positivity in a business such that it brings in revenues. From this, you can really say that a repeat customer is the heart of a brand. From building that customer experience to developing customer loyalty programs, having a loyal customer base is a key to a thriving business. They say the most important advertising is through word of mouth, and this is what you get from customer retention. Here are some statistics on a successful loyalty program:
- The top 10% of loyal customers spend more by three times compared to your regular customers. In addition, the top 1% of your loyal customers are even spending more than 5 times compared to your regular customers.
- It is much cheaper to keep an existing customer compared to convincing others to believe in your brand. It requires much investment and effort.
- The profitability of your brand will increase by 75% if the customer retention bumps up to 5%.
Amazing, right? The workings of loyalty will really take a company far. An automated loyalty manager will be your best friend in this, but anyway, what is loyalty marketing automation? Here’s a walkthrough on this
1. Your Bots Will Guide You Throughout The Journey: Basically, bots will be your mate in earning loyalty. Have you ever imagined writing to something, and that replies to you with all the funny things you can expect? That would be entertainment in modern times. Have you ever imagined what it would look like in your business if your customers feel that they always have something to look forward to, or would there always be something that will be responsive to them? That would be a plus for your business.
For real, this idea was conceptualized in 1982, and it is time to integrate this now into your business. Facebook has already been a pioneer in embracing bots, and they can help your business by giving it some head start to jump on. This is not to lure your customer that there is a person behind it. But it can be customized specifically to make your customer feel that there is genuity behind the bot. In the business of eCommerce, fine-tuning your bot to ensure that it gives the best possible response to whatever query your customer gives.
2. Integrate A Live Chat To Whoever Visits Your Website: When you go through websites, you will most probably notice how there are pop-ups there encouraging you to send a message. Almost all websites have integrated live chat on their pages. This is like a bot but on a whole different level.
For example, if your website is one that houses different modules, the live chat will help your customer navigate further. It will ask which module the customer is interested in and wants to learn more about. This live chat helps your customer know more based on what she wants to learn more. This feature will gain more customer retention as it will guide the customers on what your brand can offer them.
3. Automated Inventory Checking: This is the part supposedly where there is an automatic process of checking whether what product is selling the most or appealing the most to your customers. This helps you check on what items are getting the interest of your customers and helps you implement scaling on your business. This is very important as this will give you an overview of how your business should move forward.
This marketing automation will help you get a better understanding of your customers’ wants. This is important as to how to gauge the proper approach to your customers. Since they are what your business is for, the best way to reach them is to know what they want. When you know what they want, you can be able to implement strategies for your loyalty program. Here are some steps that you can take:
[STEP #1] Based On The Customer Data That You Get, You Can Send Targeted Emails As Well As Text Message Campaigns:This is a very basic automation platform. Email marketing is a very low cost, but it is very targeted in reaching your target market. This informs them of the available loyalty programs and the perks they can get when they become members. The messages that you will be sending will be based on what they are buying from your shop. The personalized emails will be sent after their first purchase. This will encourage them to go for the membership program that you are offering. 77% of customers like it when brands send them an email or SMS following up whether they like to be a member of the loyalty program.
[STEP #2] Sending Emails To Those Who Agreed To Be On Board For The Loyalty Program: When customers sign up for the loyalty program, they would usually want to know what’s in it for them. For them to maximize their membership, they need to have an awareness of how things will go on, how they can earn points, where they can use the points, and how they can move up to different membership levels. The purpose of this follow-up email is to have the new members become active in earning points for the loyalty program that they registered on.
[STEP #3] Remind Them Always Of The Points That They Have Now: If your customers are rewarded for how much they are earning, this will incentivize them to shoot for their goal points or rewards. This would also give them a view of how much they have unspent loyalty points. You can send this out to your customers and encourage them to move up their membership levels.
These targeted strategies to incentivize your customers to buy and be loyal. After all, loyal customers will forever be a win in a business. Try out the automated loyal marketing strategies!