Next time you are recommending a local, independent business, listen to the words you use. Most likely, you’ll refer to the owner or long-time employees. Those waiters really know what they’re doing. Or perhaps Jane gets the greatest things in her store!
We buy from people we like,
and entrepreneurs are fantastic at delivering an experience based on who they are and what they believe. The products or services might not be much different than others out there, but the person is. And then comes growth. Strategies for customer-centric organizations can help propel any old business ahead of their competition.
This month, we’re exploring all the ways businesses can help themselves through growth.
The marketplace will change, inevitably, so what are the strategies a growing business can apply to stay ahead?
Here are a few of the questions we’ll be exploring, with your help, of course.
- How can a company scale past the original dream team of employees?
- What happens when there are too many layers between the executive team and customers? How can they stay in touch with the real experience?
- Can you cast a smaller net and nurture your most profitable customers for greater success?
- Hiring for a growing business: how do you find and retain the right employees for a customer-centric business?
- What do customers expect from technology during a growth phase?
- What organizations have navigated growth well and continued to focus on customers?
- How can you leapfrog the competition simply by understanding your true experience?
Any business at any size must stay laser focused on growth strategies.
For customer-centric organizations, this means committing to best practices that are often outside of the scope of a regular business plan. Most business plans are focused on acquisition. We are challenging every business to share that focus with customer retention strategies through a better customer experience.
Based on our Customer Experience Investigation™ work, we believe customers deserve a better experience than they’re getting in many places. After all, our motto around here is “No more ruined days!” The beauty of committing to a better experience for your customers means typically more revenue and success for the organization.
Are you ready to commit?
Join us for some lively discussions this month and get ready for growth.
Photo credits: Shelley N., kenteegardin via CreativeCommons
