Good Old Forums Tops For Inc. 500 Social Media Success


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Inc 500 Would you have guessed which form of social media outreach worked best for the Fortune 500 companies? 71% of the Inc. 500 companies surveyed said they are using Facebook for marketing, and it is the largest social media tool used, with a claimed 85% success rate for their campaigns. Twitter usage was slightly down from last year at 81%. But the big daddy of social networking was not the one that performed best.

The social media platform that outperformed all others was old school forums and message boards. Yes simply having the ability to post questions and answers to a healthy and active community of like minded users makes the most satisfied customers. It’s nice to see that the internet of 1980 is still just as effective at connecting people as ever.

Blogging moved up to a 86% success rate but engagement seems to be peaking. Podcasting dropped precipitously from last year as video takes over.

Social media data published by eMarketer.

Republished with author's permission from original post.

Cayley Vos
Cayley Vos is the owner of Netpaths and has developed websites, from concept to on-line deployment, since 1997. His grasp of internet capabilities is reinforced by 15 years of computer experience. Cayley has an especially effective ability to explain to clients a project's technical design requirements and potential technical solutions in readily understandable terms. Expert in search engine optimization and obtaining top placement in Google and other major search engines.


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