In real estate sales, we depend on technology to help us reach our new customers and clients. The popular online website Realtor.com which is the official site of the National Association of Realtors is visited by 70% of buyers as their initial effort when shopping for a new home.
As Realtors, we depend on social networks, whether it be Facebook or Twitter to help us create relationships with potential customers. A prospect can send you an email or call you on your cell phone for more specific information about one of your listings. We need it all, but as sales people and sales representatives who want to succeed, we can not keep our heads in our BlackBerry phones. I have observed that getting back to basics is still the backbone of more real estate business. You can’t be texting every place you go, because that keeps you from meeting people and being able to socialize. Real estate is a “see and be seen” profession, and the most successful professionals are consistently visible in their communities.
So now I have my face out of my iPhone, and what do I do? The first thing I do before heading to the supermarket or out to town is to wear my name tag which identifies me as a Keyes Realtor. Then I get friendly. I talk to people in the supermarket line, I talk to people at the mall when I am shopping, and I talk to people I am involved with in the charitable events I volunteer with at Pure Thoughts Horse & Foal Rescue.
Now here is where the customer service part is integrated into my business. When I meet all of these people, the best thing I can do is give them expert information. Lots of people have real estate licenses, but I need to keep myself set apart from every other licensee. Therefore, I have become an expert in my local market, and when I meet a new prospect and they ask me about a neighborhood in Palm Beach Gardens, I can give them accurate data for my local area, as well as solid information for pricing and figuring out trends to properly offer advice to my customers. I deliver the information on time; I keep my promises, and I am educated in my farm areas. I take classes, read business journals about real estate in my area and keep informed about new programs that will affect the real estate industry. Basically, I deliver service, and that is what customers and soon to be clients expect.
I never spend too much time on technology because that infringes into my people time, and people are my business. This is the time I use to provide people with customer service while building a rapport of knowledge and trust.
photo credit: vicki moore
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