One big challenge that I see in the customer experience field, is to create more multi-sensory experiences, from a design view. The average business is normally just focusing on the visual effect, ¿How many websites use music to create an atmosphere?, ¿How many business do you know that already use scents in marketing terms?,…There is still a lot to do in that field.
Today´s lovemarks know these secrets ,and are increasingly appealing to a wide range of senses for making the connection into our minds:
– You know is windows by the music when you turn your computer down.
– You recognize is Apple when you touch it.
– You go into Singapur Airlines and you recognize it by the smell.
Appealing to other senses than just Sight can help us communicate certain aspects of our brand , so it´s a way to echo our experience.
Sensory branding is based on the idea that we are most likely to form, retain, and revisit memory when all five senses are engaged.
¿Do we know the characteristics of every sense and the opportunities that they are bringing to enhance our customer experience?.
Sure it will pay you back to deep into these issues when designing your customer experience.
