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A cold one

Green Goldfish Project #135 – HubSpot

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hubspot cold beer green goldfish

It’s the tasty perk everyone wants, but few provide: Free beer. And in the office, yet.

Cold brew is always on tap at HubSpot Inc.’s headquarters in Cambridge, where the kitchen has a designated beer fridge stocked with at least 50 different brands. “We have Stella, Beck’s, Guinness, Bud Light,” said Kara Sassone, the company’s media relations specialist, as she rattles off the more popular labels.

A cold one helps to encourage employees to hang out at the office and build better working relationships, the company says. Free or not, beer — as with all good things — is best in moderation, especially at the office.

Even so, it’s a popular perk. “I’m sure if we were to get rid of the beer fridge here at HubSpot, the whole company would be up in arms,” blogged one employee.”

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a good YouTube video. A walking tour of Hubspot’s offices featuring the beer fridge:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, reinforce culture, increase retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published on March 29, 2013.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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