Forecasting Innovation: Observe and Measure for Future Success


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When creating innovation, it is vital to set metric goals and track these metrics. One of Robert’s Rules of Innovation, “Observe and Measure,” in terms of the performance of the program implementation, needs to be built-in as a critical and recurring element. Though many companies measure past innovation by studying lagging indicators, Robert reminds us to measure leading indicators to monitor real-time advancement and forecast future successful innovation.  Pick up a copy of Robert’s Rules of Innovation to discover the top five R&D metrics used by the industry and more.


Republished with author's permission from original post.

Robert Brands
Innovation Coach and Author of "Robert's Rules of Innovation" Past CEO of Airspray the manufacturer that brought instant foaming dispensers like hand soap to market


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