Ford’s MyKey is a nice little extra


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#741 in the Project was taken from Guy Kawasaki’s ‘ENCHANTMENT’ speech at 2011 SWSXi:

ford mykey

Guy spoke about Ford’s DICEE and Innovative MyKey System. “DICEE” is an acronym he uses to explain what every great product must possess: Depth, Intelligence, Completeness, the ability to be Empowering, and Elegance.

According to Ford’s press release:

MyKey®, another innovation from the company that introduced SYNC®, allows parents to limit speed and audio volume to encourage teens to drive safer and improve fuel efficiency. Harris Interactive Survey shows that many parents would allow teens to drive more often if their vehicle was equipped with MyKey – helping young drivers build road safety experience. MyKey debuted as a standard feature on the 2010 Ford Focus and is now a no-cost feature on nearly all Ford and Lincoln models

Marketing Lagniappe Takeaway: Safety and fuel efficiency. Little extras can make a big difference.

Today’s Lagniappe (a little something extra for good measure) – Here is a classic Guy Kawasaki practical tip. Guy on powerpoint presentations and the 10 – 20 – 30 rule:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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